I've been tasked with researching and defining a suitable company policy for the use of blogging by staff, in and out of the work environment.
Having worked with Andy Piper (http://andypiper.wordpress.com/) recently, I asked for suggestions on what he has to work with. He passed on a link to guidelines from IBM, here: http://www.ibm.com/blogs/zz/en/guidelines.html Thanks Andy, that seems to cover most of it for me.
Also spotted a link from Andy's site to a book by Ted Demopoulos, on his Blogging For Business site. Titled 'Effective Internet Presence', this is available as a free download, at http://effectiveinternetpresence.com/articles/effective-internet-presence.pdf
I think I'll refer to this as providing justification as to why people may, or may not, want to write blog entries in the first place, about themselves, their opinions, or their employers.